SEO and Digital Marketing Competitor Analysis Tools
Understanding what keywords your competitors are targeting, identifying their backlink sources, and knowing your actual target audience are crucial questions that need to be answered, especially for digital marketing and SEO experts. Knowing what your competitors are doing can greatly assist your marketing strategy.
In this article, we’ll discuss some essential tools for analyzing your audience and competitor firms, assessing your competitiveness, and developing marketing/content strategies. These tools are among the most popular for competitor analysis:
- Ahrefs
Ahrefs is undeniably the most comprehensive SEO tool for backlink tracking, keyword analysis, and competitor analysis. It allows you to track where your competitors are getting backlinks, check your and your competitors’ rankings for specific keywords, and measure your site’s performance.
Ahrefs is also an excellent keyword research tool for content development. However, it comes with a relatively higher price tag, starting at $99 for customers.
- Semrush
Another powerful analysis tool is Semrush, with references from major companies like Ebay, Disney, and Booking. Semrush offers features such as SEO audit, competitor analysis, rank tracking, backlink audit, and analysis. Its pricing is similar to Ahrefs, starting its packages at $99.95 USD.
- Advanced Web Ranking (AWR)
Advanced Web Ranking is an advanced web ranking tool available as desktop software or an online application. AWR facilitates tracking your rankings and comparing them with competing firms. It can produce various reports on your ranking improvement and includes SEO audit. A bonus feature is its integration with Google Analytics and Google Search Console. AWR offers packages starting at $49.
- Buzzsumo
Buzzsumo analyzes “which content or competitors perform best in shares.” By entering a topic or domain, BuzzSumo shows you the most shared content on that topic. This tool also allows you to create alerts for specific keywords. Buzzsumo’s pricing starts at $79 USD.
- Ubersuggest
Ubersuggest assists in finding long-tail keywords by browsing Google’s autocomplete results. It provides valuable keyword analysis, new keyword suggestions, seasonality trends, and competition insights. Ubersuggest offers various critical information for free.
Bonus: SEO&SERP Analysis Tool We also offer our tool for analyzing keywords, tracking Google SERP rankings, learning search volumes and competition, discovering the most searched keywords by your site visitors, testing your site speed, seeing your global site ranking, and analyzing your site’s mobile compatibility.
That concludes our article. If you have any competitor analysis tools you use or recommend, feel free to share them in the comments.
