When it comes to marketing, everyone has something to say. Marketing, in fact, encompasses a vast history and knowledge base that dates back to the beginning of human civilization. In the context of various marketing definitions, we can answer the question “what is marketing” as follows: it is the process of understanding customers’ needs and expectations and planning how to design and offer services accordingly. (Walters)
As seen, marketing plays a crucial role in understanding customer expectations and consumer behavior. Identifying these essential elements such as needs, consumption habits, and customer expectations, and then transitioning to a marketing strategy is of utmost importance in successful marketing planning. However, obtaining such data is no longer as difficult or costly as it used to be, thanks to the Digital Age.
It is common knowledge that our behaviors, expectations, desires, preferences, ideologies, and demographic information, etc., are constantly collected and analyzed while connected to the internet. Every action we take, every piece of information we share, every keystroke, touch, mouse movement (yes, I am not exaggerating, everything is analyzed) contributes to creating a customer profile for us. You must be familiar with the discussions on big data.
We all know and use digital marketing tools where this data is classified in various ways. Especially in Turkey, the most effective and commonly used digital marketing tools include Google, Facebook, Instagram, Twitter, Mailing, and partially LinkedIn for now. Important information and statistics are derived from these platforms. Properly interpreting the statistics obtained from digital tools will significantly reduce the likelihood of failure.
This blog was founded by two Economists who are Digital Marketers and believe that these three points should be considered together:
- Proficiency in Using Digital Tools
- Knowledge of Statistics and Data Interpretation
- Expertise in Economics, Specifically Marketing
We believe that individuals with expertise in these three important areas will have different and more effective perspectives on marketing strategies, techniques, and management. By following our blog, you can also gain significant insights in this field.
In conclusion, Dijilopedi is a “digital marketing” blog. It conducts research and studies in Google Ads, Analytics, SEO, Facebook Ads, and Statistics fields.
Wishing you a successful journey with us. 🙂
